• Why we exist
• We teach narrative interviewing for ethical, inclusive storytelling across Canada. Our practice blends trauma-informed care, Indigenous-informed approaches, and rigorous fact-craft so every voice is held with respect and skill.
• We serve journalists, researchers, communicators, and leaders who need conversations that reach truth without harm—whether in English or French, in cities or remote communities.
• Mission, methods, and standards

• Our mission
• To equip people across Canada to ask better questions, listen deeply, and craft narratives that are accurate, consent-forward, and culturally safe.

• How we work
• • Trauma-informed interviewing with clear boundaries, aftercare, and consent refreshers.
  • Indigenous-informed practices guided by local context, reciprocity, and community review when invited.
  • Accessibility principles that favour plain language, caption-first delivery, and low-bandwidth options.
  • Peer feedback, reflective practice, and debrief cycles to reduce bias and drift.

• Story timeline
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• 2016 — The spark in Vancouver ▼

  • Pilot workshops for reporters and non-profits after the 2015–2016 refugee arrivals highlighted a need for compassionate interviewing.
  • Framework drafted with social workers and newsroom editors to balance dignity and verification.
• 2018 — Cross‑Canada cohorts ▼

  • Bilingual delivery launched for teams in BC, the Prairies, Ontario, Québec, and Atlantic Canada.
  • Added reflective practice logs and consent re-confirmation templates.
• 2019 — Indigenous-informed pathways ▼

  • Introduced pathways co-designed with advisors to honour community protocols and relational accountability.
  • Shifted evaluation to emphasize community benefit, not just content output.
• 2020 — Remote-first ethics ▼

  • Built low-bandwidth interview tactics and consent scripts for phone and asynchronous formats.
  • Accessibility-first captioning and alt‑transcript playbooks drafted for distributed teams.
• 2022 — Practitioner standards ▼

  • Published standards for consent-forward interviewing, debrief safety, and data stewardship.
  • Added scenario labs for public health, justice, education, and corporate comms.
• 2024 — Team philosophy codified ▼

  • A simple credo: centre the storyteller, share power, seek nuance, and repair harm when we miss.
  • Coaching practice expanded to mentorship circles and peer reflection cohorts.

• Team philosophy
• Principles we hold

  • Curiosity over certainty; consent over convenience.
  • Context before claim; listening before language.
  • Care for participants, audiences, and ourselves—equally.
• Standards we follow

  • Clear, layered consent with the right to withdraw and to review sensitive context.
  • Fact-craft that distinguishes lived experience, expert inference, and verified data.
  • Data minimization and respectful archival practices.